Post by account_disabled on Jan 8, 2024 22:36:10 GMT -5
Go to full article Vacancies|Privacyfacebook icontwitter iconyoutube iconlinkedin logoinstagram logotiktok logo What is a newsletter in email marketing? What is a newsletter in email marketing? Sales Pablo Hernandez Index of contents What is a newsletter or newsletter? What is a newsletter for? 1. Increase web traffic 2. Improve the brand-customer relationship 3. Convert leads into sales Newsletter Features What are the parts of a newsletter? Tips to make a 10 newsletter Convert more leads with a newsletter An inbound marketing strategy would not be completely complete if it does not include the integration of a newsletter into the website or blog. But what is it? Is it the same as a subscription? What benefits does it have for a company? And how can it be done? The truth is that thanks to newsletters, we can keep our prospects nourished with valuable content, while we guide them through the sales funnel , so that they become loyal customers. Do you want to know how? In this article we will tell you the most important aspects to create quality newsletters that really work.
What is a newsletter or newsletter? So, what would be the definition of a newsletter or newsletter? The newsletter is a publication - or content - of a website that is distributed on a Phone Number List regular basis to its subscribers, through pre-scheduled emails. The main purpose of the newsletter is to keep subscribers informed about the various topics the brand talks about, which - generally - are closely related to the product or service. In this way, it also seeks to guide users towards purchasing actions, offering exclusive content such as: discounts, promotions, notices, invitations, among other benefits that they could not obtain otherwise. Considering this, is sending a newsletter the same as sending just an informative email? In reality it is not the same, since a newsletter has something called CTA or call to action that seeks to get the user to perform a certain action , such as going to a website, subscribing to something, purchasing, etc.
While an informative email is only sending information without doing any type of follow-up. Person checking emails on his phone. If you are creating a complete digital marketing strategy, then what is best for you is to prepare a newsletter that invites your users to learn more about your services and products. What is a newsletter for? Now, what's the point of a company having its own newsletter? In itself, we can summarize it in three main reasons: Increase your website traffic. Improve the relationship with your potential clients. Achieve higher conversions. 1. Increase web traffic The first reason has to do with getting more people to visit your website. Remember that newsletters must have a call to action, and one of these calls may contain a link to one of your articles —or even to one of your service pages—so you will be redirecting traffic to your website.
What is a newsletter or newsletter? So, what would be the definition of a newsletter or newsletter? The newsletter is a publication - or content - of a website that is distributed on a Phone Number List regular basis to its subscribers, through pre-scheduled emails. The main purpose of the newsletter is to keep subscribers informed about the various topics the brand talks about, which - generally - are closely related to the product or service. In this way, it also seeks to guide users towards purchasing actions, offering exclusive content such as: discounts, promotions, notices, invitations, among other benefits that they could not obtain otherwise. Considering this, is sending a newsletter the same as sending just an informative email? In reality it is not the same, since a newsletter has something called CTA or call to action that seeks to get the user to perform a certain action , such as going to a website, subscribing to something, purchasing, etc.
While an informative email is only sending information without doing any type of follow-up. Person checking emails on his phone. If you are creating a complete digital marketing strategy, then what is best for you is to prepare a newsletter that invites your users to learn more about your services and products. What is a newsletter for? Now, what's the point of a company having its own newsletter? In itself, we can summarize it in three main reasons: Increase your website traffic. Improve the relationship with your potential clients. Achieve higher conversions. 1. Increase web traffic The first reason has to do with getting more people to visit your website. Remember that newsletters must have a call to action, and one of these calls may contain a link to one of your articles —or even to one of your service pages—so you will be redirecting traffic to your website.