Post by account_disabled on Feb 26, 2024 23:45:12 GMT -5
Some resources and texts that we use in email marketing , most of the time with the best of intentions, can harm rather than improve your results, either because they are not useful to recipients or because email servers consider them to be suspicious spam practices. . 1. COPYRIGHT AND COPYRIGHT TEXT Many marketing emails have, in the footer, the same text used in the footer of websites: “© Copyright (Name of company or individual) – All rights reserved”. But have you ever thought about the real usefulness and importance of this? This message simply informs that the content of that work – whether it be a website or email marketing – is the original production of that author and, therefore, is protected by copyright law. It's practically the same as saying “don't plagiarize this work or you could be sued”. When this message is applied to email marketing, usually written in text in the HTML code itself (rather than in an image), email servers read this content and can attribute it to a commercial message unsolicited by the recipient.
Some anti-spam analysis filters used by email servers may have, among their rules, checking the presence of the icon and/or copyright expression, both in English and Portuguese – “all rights reserved”. Example of a copyright message in an email marketing Example of a marketing email footer that contains the expression “all rights reserved” not just once, but twice, in addition to the © icon. 2. GOOGLE ANALYTICS TRACKING CODE IN JAVASCRIPT Google Analytics offers a snippet of Javascript code that we must insert into a website to measure the hits it receives. So, if we put this code in an email Peru Mobile Number List marketing we can also measure the views and clicks it receives, right? Wrong. All email servers, when they receive a message that they need to deliver to one of their users, analyze the message to see if its content is safe and relevant to the person it is intended for. In this analysis process, email servers can also alter the content of the email to remove anything they consider suspicious, malicious, or dangerous to the recipient.
And programming languages, like javascript, are included in this. For security reasons, all JavaScript code – and also any other language other than HTML or CSS – is removed from the message by the email server before delivering it to the recipient. This is one of the reasons that prevent forms from working correctly in email marketing , as some of their instructions are written in JavaScript. The bad thing is when not only the code is removed from the message, but when the email server also suspects its security – because of the presence of the script – and considers it as phishing, which is a message suspected of fraud. This is a serious risk to the sender's reputation, who may have difficulty delivering other emails, even if they no longer have the script. Returning to the initial example, it is possible to measure some email marketing results with Google Analytics, not using your conventional javascript code, but a specific tag that is suitable for email marketing, such as an image. For more information, visit Google Tag Manager.
Some anti-spam analysis filters used by email servers may have, among their rules, checking the presence of the icon and/or copyright expression, both in English and Portuguese – “all rights reserved”. Example of a copyright message in an email marketing Example of a marketing email footer that contains the expression “all rights reserved” not just once, but twice, in addition to the © icon. 2. GOOGLE ANALYTICS TRACKING CODE IN JAVASCRIPT Google Analytics offers a snippet of Javascript code that we must insert into a website to measure the hits it receives. So, if we put this code in an email Peru Mobile Number List marketing we can also measure the views and clicks it receives, right? Wrong. All email servers, when they receive a message that they need to deliver to one of their users, analyze the message to see if its content is safe and relevant to the person it is intended for. In this analysis process, email servers can also alter the content of the email to remove anything they consider suspicious, malicious, or dangerous to the recipient.
And programming languages, like javascript, are included in this. For security reasons, all JavaScript code – and also any other language other than HTML or CSS – is removed from the message by the email server before delivering it to the recipient. This is one of the reasons that prevent forms from working correctly in email marketing , as some of their instructions are written in JavaScript. The bad thing is when not only the code is removed from the message, but when the email server also suspects its security – because of the presence of the script – and considers it as phishing, which is a message suspected of fraud. This is a serious risk to the sender's reputation, who may have difficulty delivering other emails, even if they no longer have the script. Returning to the initial example, it is possible to measure some email marketing results with Google Analytics, not using your conventional javascript code, but a specific tag that is suitable for email marketing, such as an image. For more information, visit Google Tag Manager.